Instagram showed excellent statistics on site traffic, reporting about hitting a barrier of 1 billion active users per month. Back in September 2017, this figure stood at 800 million and now has successfully overtaken the slow growth of popular Facebook and Snapchat.
Such a large audience has become one of the main elements with which IGTV was able to effectively enter the platform, taking its rightful place and becoming another supporting tool to increase the target audience. It is expected that convenient ways to monetize IGTV will soon appear and users with excellent content and an unlimited desire to achieve their goals will be able to get even higher results from their Instagram activities as fast as possible.
The first quarter of 2018 showed that the daily number of Snapchat users grew up to 191 million with an increase of 2.13%, and Facebook reached 2.196 billion with a positive figure of extra 3.14%. At the same time, Instagram received an increase of 5%, and this is just the beginning.
Achieving a target of 1 billion active users per month can lead to external pressure on Instagram, as the significance of this platform in the Facebook application family will grow noticeably, increasing the overall profit growth. However, Facebook does not interfere in the financial affairs of its subsidiary, since it keeps a distance on any recommendations. According to estimates of internal experts, Instagram’s revenue from advertising will grow by 70% compared with the previous period, which will be about 5.5 billion dollars. In turn, this figure will be more than 28% of Facebook’s revenue from mobile advertising.
There are reasons to believe that IGTV will open up new opportunities for increasing profits from mobile advertising. Unlike standard TV, this service has all the necessary tools to get new premium resources, thereby raising the price of Facebook shares by 2.2%, which will be a little more than $200.
Recently, Instagram is increasingly reminiscent of the lifeline of Facebook, which in turn is more and more often falling into various scandals related to the confidentiality of users’ data. Moreover, adolescents prefer to use Instagram, because it is more saturated with bright visual content and is not inferior to the semantic load of messages, the format of which is easier to read and better perceived. However, many users do not know or are not fully aware of the fact that Facebook owns Instagram, and sooner or later, simple rules for using an attractive photo and video sharing service can change drastically. Moreover, first of all, it is a very profitable business.